Defines project objectives, and outlines creative direction, covering key aspects like budgeting, timelines, roles, and understanding the target audience. The result is a comprehensive plan for the project, fostering a shared vision and setting the stage for a successful partnership.

A crucial phase that involves meticulous planning, including scriptwriting, storyboarding, location scouting, casting, and crew assembly. This phase is marked by key creative decisions, addressing logistical challenges, and establishing a detailed timeline. It is also the time to secure permits, define the visual style, and conduct rehearsals, ensuring a smooth transition into the production phase and a cohesive outcome for the video project.